Chakos Chooks Fast Food

Mario Sarris and his business partners set out to do the seemingly impossible with Chakos Chooks: break into Australia’s already saturated fast food sector and give consumers a tasteful, high quality, culture-rich food fit for gods.

What we did

They wanted to pursue an idea of what they believed the logo could be – an idea of a mascot logo of the Greek god Atlas. The god Atlas represents ‘navigation’ (which reflects their journey from Greece to Australia). They wanted the god Atlas replaced by a chicken, and the words ‘Chicken, Gyros, Burgers and Desserts’ written in the globe being carried. The preffered colors were blue, brown, orange, red, black and white.