Mia Digital Studio

Chakos Chooks Fast Food

Food Services

What We Did
Brand Strategy, Logo Design

Food Made By gods For gods

Mario Sarris and his business partners set out to do the seemingly impossible with Chakos Chooks: break into Australia’s already saturated fast food sector and give consumers a tasteful, high quality, culture-rich food fit for gods.

What we did

They wanted to pursue an idea of what they believed the logo could be – an idea of a mascot logo of the Greek god Atlas. The god Atlas represents ‘navigation’ (which reflects their journey from Greece to Australia). They wanted the god Atlas replaced by a chicken, and the words ‘Chicken, Gyros, Burgers and Desserts’ written in the globe being carried. The preffered colors were blue, brown, orange, red, black and white.

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