National Pharmaceutical Association Atlanta Gates City
Industry
Health
What We Did
Logo, Website Design, Development & Management
Building a digital home for the community
The National Pharmaceutical Association is dedicated to representing the views and ideals of minority pharmacists on critical issues affecting healthcare and pharmacy, promoting racial and health equity, as well as advancing the standards of pharmaceutical care among all practitioners
We were brought in to create a visual style that truly reflects the organization’s vibe and connects with the people it serves. This meant putting together a consistent look and feel that tells the organization’s story and what it stands for. On top of that, we had to make a website that’s easy to use no matter what device you’re on. We wanted to make sure everyone in the community could easily get involved and find what they need. Building this wasn’t just a one-time thing—it’s an ongoing process of tweaking and improving to keep up with what people want. So, we did our homework, made a plan, and put in the work to make sure we hit the mark and gave our client exactly what they needed.
Designing the organization's logo
In crafting the logo, we embarked on a journey to encapsulate the organization’s ethos of nurturing growth and community support. Inspired by nature’s resilience, we integrated organic elements such as the natural leaf, symbolic of growth and vitality, alongside open capsules and helping hands, representing support and empowerment. Embracing a modern aesthetic, we encapsulated these elements within a rounded-corner rectangle, symbolizing unity and inclusivity, and reflecting the organization’s commitment to care and compassion.
