Radiant Hair Salon
Industry
Beauty
What We Did
 Brand Voice, Messaging, Brand Substance, Logo & Identity Design, Website Design, Packaging
Helping A Beauty Salon Shine Forth
Radiant Hair Salon was founded by Nia Randall, a passionate and experienced stylist with a deep understanding of black hair. Nia grew up in Chicago and learned the importance of self-expression through hair from her mother, who owned a hair salon of her own. After years of working in various salons, Nia decided to open Radiant Hair Salon, a place where she could combine her expertise with her values of inclusivity, sustainability, and social responsibility.
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Nia is committed to creating a space where black women can feel empowered and confident. She takes pride in training her team of stylists to be knowledgeable in the latest hair care techniques and products and to provide personalized services that meet each client’s unique needs. Nia is also dedicated to reducing the salon’s environmental impact by using sustainable products and practices, and supporting local organizations and causes that promote equality and empowerment in the community. With Nia’s leadership, Radiant Hair Salon has become a premium destination for black women in Chicago who seek personalized and sustainable hair care solutions.
Problem Statement
Radiant Hair Salon faced difficulty in attracting and retaining clients in a highly competitive market. Black women in Chicago were seeking personalized and sustainable hair care solutions but were overwhelmed by the multitude of options available. Without a clear brand identity, Radiant Hair Salon struggled to differentiate itself and communicate its unique value proposition to potential clients. This resulted in a lack of awareness and limited customer loyalty, hindering their ability to grow their business and achieve their mission of empowering black women to embrace their natural beauty. However, by developing a strong brand identity centered around community building, empathy, expertise, sustainability, and social responsibility, Radiant Hair Salon was able to effectively communicate its unique value proposition, differentiate itself from competitors, and build a loyal customer base.
