Rooseloose

The goal for this project was to create visuals that represented the brand’s values: Luxury, Minimalism, Confidence, Individuality, The African Spirit & Social Responsibility.

We helped design the identity materials to launch Rooseloose to the world, reflecting the original and quality of their work. The brand mark is a blend of a minimalistic-styled render of their initials ‘R’ and traditional African patterns. The color palette of gold, white, and charcoal created its expression, marking it as a luxury brand.